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About Wiggle

Wiggle is a UK company that specialises in supplying the public with premium quality sporting goods. It is one of the biggest sports clothing and accessories retailers in the world and the most famous online store of its kind in the UK, where it was founded.

The company's beginnings can be traced back as far as 1920, when it began trading under a different name as a bicycle shop in Portsmouth before eventually turning into the Wiggle that is known and loved by sporting enthusiasts everywhere today. Still based in Portsmouth in 2014 and going stronger than ever, Wiggle has built up a reputation as a force to be reckoned with, and its name has become synonymous with quality, reliability and good service.

Now, Wiggle is a worldwide success and a multi-million profit making company that employs an ever growing number of staff, with current totals of 350. It is still based in Portsmouth, though 2011 saw it expand further, opening an office in London. As well as experiencing resounding success as a business, Wiggle is also an active sponsor and participates in the world of competitive sports, sponsoring various elite athletes in major sporting events, many of which it also plays a part in organising.

The site stocks an enormous range of sporting goods for swimming, running and cycling, as well as a whole section catering specifically for those taking part in triathlons. It features some of the best, world renowned brands, with the likes of Gore, Garmin, Nike, Adidas and Shimano being but a few of the most sought after available. Though it is well regarded for its running and swimming gear, Wiggle specialises in cycling and has done since its inauguration, and is the 'go to' place for cycling enthusiasts everywhere.

Wiggle stock every item a cyclist could possibly need or want, with high end elite brands, premium brands and more affordable everyday brands to suit everyone's budget and make the sport accessible for all. Amongst their cycling range is clothing made especially for riding, such as base layers and thermals for cold winter temperatures, shorts in various materials, like lycra and loose fitting Polyester, and tights and trousers tailored for maximised performance. 

Bags, lights and reflective are just some of the must have accessories for sale that make riding a whole lot easier and safer, along with absolute essential tools, pumps and puncture repair kits for repair and maintenance. Spare parts and components, including wheels, tyres, inner tubes and gears are also available in abundance, with bits that will fit all kinds of bikes that need things fixing, adding or replacing.

No cycling specialist store would be complete without a range of actual bikes, and Wiggle does not disappoint, with premium road and time trial bikes of unparalleled quality from Cinelli, Verenti and Boardman, Wilier, Charge and Felt mountain bikes and sleek commuter and urban bikes for the more casual everyday rider.

The Wiggle range of running goods is equally plentiful, with jerseys, shirts and nutrition to enhance to running experience, along with all the very latest and most in demand running specific shoes. Over 500 different types are listed from all of the leading athletic brands like Nike, Adidas and Asics, plus more elite, niche brands that are difficult to find elsewhere, amongst them Salomon, Inov-8 and Mizuno.

Specialist equipment for training purposes, including computers, sport watches and GPS computers is available for cyclists and runners, with industry leaders such as Garmin and Polar dominating the categories for each sport. Accessories and gifts ideal for the dedicated runner include bags, stylish bottles and vouchers for them to pick out their favourite items for themselves. Wet suits, swimming costumes, goggles and swim accessories are among the swim wear and items on offer for swimmers. 

30 Day Test Ride Guarantee

Recently bought a bike online at Wiggle? They feel so confident that you’ll love it, that they offer a 30 day test ride. This means that just in case that you’re not 100% completely satisfied, you can email them (within the 30 day period) and they will pick it up from your address, for free!

Ensure that you keep all boxes and packing so it can be re-used and sold. This guarantee applies on all bikes, apart from those with a greater discount than 15%. If you do not retain the packaging, fear not, as a replacement box can be provided for a charge of £25.

For more information on this service, visit: http://www.wiggle.co.uk/h/option/30testride

Opening Hours and Contact Information

The best way of contacting the Wiggle customer support team is by filling in their online contact form here, where specific questions can be directed to the appropriate customer services department who will then promptly deal with them. 

They are also contactable by emailing sales@wiggle.co.uk, or by writing to:

Wiggle Ltd
3 Optima
Northarbour Spur
Portsmouth
PO6 3TU

Customer support opening hours are Monday - Sunday: 8:00 - 16:30 GMT.

Company Registration Information

Wiggle Ltd
3 Optima
Northarbour Spur
Portsmouth
PO6 3TU


Latest News and Commentary

Wiggle have made several news headlines already this year, most recently in relation to them announcing the release of their very own range of sports nutrition catered primarily towards cyclists. It has already released its signature range of energy gels and electrolyte tablets, competing with the the likes of established sports nutrition experts High 5 and SiS ((Science in Sport), and their own branded energy bars are in the works, too. 

The company has also made business news as it was revealed that its private equity owners, who are in the middle of looking at options for the future of the company, may be planning to float Wiggle on London's stock market, making shares available to investors and the general public. Last year alone, Wiggle experienced profits of over £12 million, with its annual revenue reaching an excess of £140 million.