Sports Direct Discount Codes - save money this May

We check every deal and Sports Direct discount code to make sure they work and will save you money at Sports Direct.

Offers last updated : 25 January 2022

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UK Standard Delivery Only £4.99 at Sports Direct

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Used 271 times

Ends 04 December 2022

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10% Student Discount At Sports Direct

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Used 15 times

Ends 30 January 2023

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Gift Cards Available From £5 At Sports Direct

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Ends 04 November 2022

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Discounted equipment from Sports Direct

Getting fit is tough for a long list of reasons. First there is the finding time. When you have so much to do already in your life, how will you fit in extra hours of exercise into your week? Then there is the motivation. What is the point in getting fit when you are already in a relationship, and your partner loves you just the way you are? Isn’t it easier to just stay indoors and enjoy each other’s company, rather than going outside to exercise in the pouring rain?

Finally, there is the financial cost. Buying the necessary kit and equipment costs money – even more so if you are thinking about joining the gym. Most people’s budgets are tight enough without adding an extra expense. So, wouldn’t it be easier to spend the money elsewhere?

When it comes to expense, Money Saving Heroes can help. They have a range of vouchers that can be used, to fund purchases from Sports Direct – one of the world’s biggest sellers of sports equipment. This means that you can afford to buy the sports equipment that you need to go and get fit and healthy! Perhaps you’ll even become a professional? Buying the equipment helps to give you the inspiration you need to go out and start exercising.

When you decide to buy online from Sports Direct, Money Saving Heroes can get you money off. Here is our step by step process, showing how the system works.

How to redeem a Sports Direct voucher code

When you are ready to shop at Sports Direct, simply following the following steps to get money off your purchase.

  1. Go on to the Money Saving Heroes website, to get the details of the vouchers you can use.
  2. In the search bar, that appears at the top of the page, type in ‘Sports Direct’ and click enter. This brings up a long list of all of the Sports Direct voucher codes available to you, and gives you some inspiration for when you go shopping.
  3. Enter the Sports Direct website (it is easiest to do this in a new tab), to look for the items you wish to purchase. Find the one/s that you are after, and make a list of them or add them to your bag (click on ‘add to bag’).
  4. Go back on to the Money Saving Heroes site, and find a deal that matches what you wish to purchase. When you find one, click on the green ‘click to get code’ button, and a code will appear with letters and numbers (e.g. ‘SKECHERS20’). Make a note of this code.
  5. Go back on to the Sports Direct website, and follow the remaining steps to purchase your item. You may (if you are not already a customer) need to complete a short application form, but you can do so as a guest to make the process quicker.
  6. When you arrive at the checkout, there will be an option to enter a discount or promotional code. Click here, and enter the one provided to you by Money Saving Heroes. Once you have done this, the system will update to reflect the discount that you have been able to use.
  7. Follow the remaining steps with payment, etc, and you have completed your purchase, complete with discount!

Money Saving Heroes are proud to offer discount from Sports Direct – a company who are renowned for being one of the biggest sellers of sporting equipment in the world. Money Saving Heroes believe in getting you the top named brands from around the world, but do not believe in you having to pay the top price to obtain those items. Shopping through the Money Saving Heroes process enables you to receive high-quality sports goods at low costs. To hear more about the Sports Direct story, read our brief history on the organisation, below.


Sports Direct was founded by Mike Ashley in 1982. In the UK, Sports Direct has become the largest retailer of sports-related products, overtaking stores such as JJB sports and Gilesports in the process. Mike Ashley is also well-known for being the Newcastle United Football Club chairman, a side who have enjoyed recent Championship success.

Sports Direct has around 670 stores around the world, but it often trades as ‘’ and advertising slogans and tunes have often featured this name. This has promoted the online section of Sports Direct, and many customers choose to buy products through the internet as well as visiting one of the many stores around the world.

Sports Direct could be said to trade with low profit margins, and this may well be one of the reasons why they have become so popular. For a variety of sports-related products, Sports Direct can offer cheap options even though they sell top-named brands. Some of the brands they own include ‘Donnay,’ ‘Slazenger,’ ‘Firetrap’ and ‘Kangol.’

Top products

Whilst Sports Direct sell a range of products, some of the most popular items they sell are running gear such as running shoes. As they are owners of the ‘Karrimor’ brand, they are able to sell a wide range of Karrimor running shoes, and often at a discounted rate. This, coupled with the discounts that you can receive through Money Saving Heroes, ensures that you can buy running shoes at a very attractive price!

Although Mike Ashley (the company’s majority stakeholder) is the Newcastle United football club chairman, they do sell a range of football shirts from many teams such as Celtic, Manchester City and Chelsea. There is also a good selection of kits from international teams, as well as other football equipment such as football boots and shinpads. Once more, these are often available to purchase at the most competitive rates around.

Sports Direct also sell other, less demanded accessories such as trophies, towels, souvenirs, sports makeup and even sports nutritional products. When you purchase from a Sports Direct store, you are often given the opportunity to purchase the Sports Direct catalogue which provides you with a list of up to date products from the company.